yaya tech pbc · Lima, Peru
Yaya Kiosco OS — the WhatsApp commerce operating system for Peru's micro-retailers.
No hardware. No app downloads for customers. Lives in the WhatsApp number the merchant already uses. Native Yape / Plin / Pix checkout. Automated daily reconciliation. Delivered in 72 hours.
Get the investor data roomThe Problem
Peru has 3.3 million+ MSMEs, and over 95% are micro-enterprises [source: https://www.inei.gob.pe]. More than 80% of small merchants use WhatsApp as their primary sales channel [source: https://www.bcrp.gob.pe]. Yet there is zero automation between the first customer message and the final payment.
"Perdo ventas porque no llego a responder a tiempo y se me pierden los pedidos en el chat."
"I lose sales because I don't get back in time and orders get lost in the chat."
Every missed message is a lost order. Every manual reconciliation is an hour of admin time. Every uncollected payment is revenue that evaporates. The leak is structural — and it's the largest addressable inefficiency in Latin America's retail sector.
The Solution
A WhatsApp-native commerce operating system installed into the merchant's existing business number. No new hardware. No customer app downloads. No hourly billing.
Up to 200 SKUs (Pro tier) mirrored into WhatsApp. Customers browse and order without leaving the chat.
Yape, Plin, and Pix payment links generated per order. The customer pays with the wallet they already use.
Daily PDF sales report with QR verification. Every order, every payment, every refund — reconciled automatically.
Delivery: 72 hours. Built on Meta's official WhatsApp Cloud API. Powered by yaya.cash payment rails.
Product Tiers
Micro-merchants balk at recurring SaaS fees. Our productized one-time model converts better. A S/49/mo maintenance & hosting add-on is available.
| Tier | Price | SKUs | Key Features |
|---|---|---|---|
| Básico | S/297 | Up to 50 | Catalog sync, Yape/Plin checkout links, automated order confirmation |
| Pro | S/597 | Up to 200 | Auto-reconciliation dashboard, daily PDF sales report, priority onboarding |
| Elite | S/997 | Unlimited | Multi-agent inbox routing, custom payment flows, dedicated template management |
| ADD-ON: S/49/mo — maintenance & hosting · Overage conversations billed at Meta Cloud API rates | |||
The Wedge
Global WhatsApp tools are priced in USD, lack Latin American payment rails, and require app downloads or complex dashboards. We automate the money.
| Competitor | Starting Price | Per-Conv. Fee | Yape/Plin | WhatsApp-Native |
|---|---|---|---|---|
| Wati | ~$50/mo | $0.05 | ❌ | Dashboard-based [source: https://www.wati.io/pricing] |
| Interakt | ~$49/mo | $0.04 | ❌ | Dashboard-based [source: https://interakt.com/pricing] |
| Wappmarket | ~$29/mo | — | ❌ | Web-store focused [source: https://wappmarket.com] |
| Tiendup | $19–49/mo | — | ❌ | E-commerce platform [source: https://tiendup.com] |
| Tumi Soft | Not public | — | Partial | ERP, not WhatsApp-native [source: https://tumisoft.com] |
| Yaya Kiosco OS | S/297 one-time | Meta rates only | ✅ Native | ✅ 100% in-chat |
S/597 (Pro) beats Wati and Interakt on total cost of ownership while delivering local payment rails they cannot match. USD pricing friction alone disqualifies US tools for a merchant earning S/2,000–S/8,000/month.
Market
Peru is the most mobile-wallet-penetrated market in Latin America. Yape and Plin each exceed 10 million users [source: https://www.yape.com.pe; source: https://plin.pe]. WhatsApp reaches approximately 95% of the population [source: https://datareportal.com]. Over 95% of Peruvian MIPYMES are micro-enterprises [source: https://www.inei.gob.pe]. The convergence of these three rails — WhatsApp, mobile wallets, and micro-retail — creates a TAM that no US SaaS company is positioned to capture.
Adjacent verticals validated by our formula engine: peluquerías & barberías (28/30), academias de cursos (27/30), talleres mecánicos (26/30), lavanderías (26/30), veterinarias (22/30).
Unit Economics
| Metric | Básico | Pro | Elite |
|---|---|---|---|
| Setup Price | S/297 | S/597 | S/997 |
| Setup Direct Cost | S/80 | S/160 | S/320 |
| Month-1 Gross Margin | 74.4% | 73.9% | 68.6% |
| Recurring Gross Margin | 82.2% (all tiers) | ||
| Contribution Margin / mo | S/40.30 per customer | ||
Fixed overhead: VPS S/22.50, domains S/2.08, Meta base S/0 (1,000 free utility convos/mo), founder ops S/200, internet S/129, electricity S/255. GPU excluded from COGS. Recurring variable cost: S/8.70/customer/mo (Meta convos S/0–1.32, payment processing S/0.70, founder support S/8).
Meta's free tier (1,000 utility conversations/month) buffers margin up to ~100 customers. Recurring margin crosses 60% at ~85 customers; 70.6% at 150.
Why Now
Official API access with 1,000 free utility conversations/month removes the cost barrier that made WhatsApp automation prohibitive for micro-merchants. Template approval and WABA verification are now achievable for solo founders with a RUC [source: https://developers.facebook.com/docs/whatsapp].
Peru's tax authority is actively pushing micro-merchants to formalize (obtain a RUC). Formalized merchants need invoicing, reconciliation, and digital records — exactly what Kiosco OS delivers [source: https://www.gob.pe/institucion/mype].
Yape and Plin each exceed 10 million users. QR payments are now the default for transactions under S/200 in Lima. The payment rail is built — commerce automation is the missing layer [source: https://www.yape.com.pe; source: https://plin.pe].
Go-to-Market
No paid ads. No cold blasting. We meet merchants where they already are.
Monitor Peruvian Facebook and WhatsApp merchant groups for posts about lost orders, slow responses, or payment issues. Respond with a 60-second demo walkthrough.
1 month free per referral. Target: 40% referral-sourced. Merchants trust other merchants.
Plugin into Mercado Pago, Izipay, or Niubiz partner marketplaces for near-zero CAC distribution [source: https://www.mercadopago.com.pe/developers; source: https://www.izipay.com.pe/developers; source: https://www.niubiz.com/developers].
Data Room
Financial model, competitive analysis, technical architecture, and go-to-market playbook — delivered as a single PDF.
Or access directly: data-room.html